The Campaign Lead Senior Manager will d
esign and govern
the full lifecycle of
GTM
marketing campaigns
into the Avanade mid
-
market
across assigned regions/areas and
global GTM leads
. They will align the marketing campaign lifecycles
and CTAs to optimize the generation of
market
demand and
the mid-market
reach of the Avanade brand.

Job Responsibilities:
Responsible for
designing,
planning
, developing, and overseeing the implementation of global integrated, enterprise-wide
multi-channel
sales and marketing programs that align to
geographic
and
portfolio/technology
GTM
priorities.

Apply strategic program development,
advanced
project management
and stakeholder
management
skills to oversee
data-led d
esign and execution of all programs and campaigns from
inception
to completion.
Work with a team of campaign managers
within M+C
and
interlock
with
a variety of

internal, cross- functional teams
, including but not limited to

Avanade
Client Solutions
,
the Growth Office,
M+C Technology Marketing, Alliance Marketing

as well as
partner
marketing
stakeholders
from Microsoft
and other priority partners
.  
 '

Strategic Program
Design
and Campaign Planning:
 
 

Responsible for the
specification and
execution of the work that contributes to
annual
global demand KPIs of
1000 net new logos,
$2Bn direct originated pipeline and $750M sales. 
 
Work with assigned domain Marketing on planning, designing, and scheduling the implementation of data driven
enterprise-wide
demand
programs
,
campaigns
and events
at scale as
defined in the go-to-market (GTM) blueprint
that will drive pipeline outcomes
in the mid-market
. 

Leverage
the
Digital Demand Center,
S
ales
and Alliance

activity
when planning and designing the GTM Blueprint campaigns
specifically for the mid-market,

understanding complex buyer needs and journeys.
You
m
ust
demonstrate

a
deep understanding of
driving
mid-
market demand based on market and client segmentation, including but not limited to client and whitespace characterist
ic
s
,
TAM,
demand flows and
lead
conversions

journeys
and
optimized
routing
. 
Coach and work with the M+C
campaign managers to
deliver

the
campaign design and their ability to coach/support regional field marketing professionals
 

Campaign Design and Execution:
 

Oversee the campaign managers in campaign design and development, integration with
Digital Demand Center,
C
lient
S
olutions,
S
ales
, M+C Technology Marketing and Alliance

teams
and ultimate campaign execution
 
Work with Demand Practice
Lead
and the D
ata
Automation

lead
to
optimize the “
I
ntelligent Marketing Vision” within our GTM campaigns
.
Specifically,
the requirements to be
“
data and technology first
”

including
,
but not limited to
,
the deployment of workflow automations
leveraging
agen
tic AI and other
technologies
and the
scale
deployment of
intelligent triggers and alerts to both teammates and clients
.
Comprehensive understanding of the client and whitespace prospect database
and how to optimize its targeting with our
communication and
demand
generation programs
to achieve growth
objectives
.
 

Alliance Marketing:
 

Align with Alliance Marketing
in M+C Technology
and Microsoft to plan, design, and execute the domain-specific GTM Blueprint
 
Ensure s
ales
enablement
is
optimized through interlock with the Sales
Activation team
to
ensure our sales community are aligned to our GTM demand generation activity 
 

Management:
 

Oversee
the work delivered by operational
campaign
management

(campaign development and
centralized
paid media execution)
 
Owns the performance measurement efforts, and reports on campaign results via sales pipeline and other defined metrics
in partnership with analytics resources
. Focused on continual improvement for the GTM effectiveness across buyer needs, channel and content strategy. 
 
Coordinate communications/updates to key stakeholders on in-market activities
 
Accountable for program and campaign budget management and reporting including
partnering with M+C Technology Alliance role re
associated
alliance
campaign development funds