You will serve as a PROGRAM ANALYST in the MARKETING DEPARTMENT of the Marketing Plans and Production Division of NVRECRUITNGCMD. The President has ordered a government-wide hiring freeze subject to certain limited exceptions. This position is subject to the hiring freeze. Although we are moving forward with the consideration of candidates, we will not make a selection for this vacancy announcement unless and until the position is no longer subject to the hiring freeze.
GS-12: Your resume must demonstrate at least one year of specialized experience at or equivalent to the GS-11 grade level or pay band in the Federal service or equivalent experience in the private or public sector. Specialized experience must demonstrate the following: 1) Utilizing theories, principles, practices, and techniques of advertising/marketing/public affairs/journalism to plan and direct the implementation of a multi-media advertising program; 2) Managing several complex projects from inception to conclusion at once; 3) Communicating orally to make formal and impromptu presentations concerning advertising programs to senior officials, and civilians; 4) Writing briefing documents, reports, and supporting material for use by senior officials; and 5) Planning and utilizing various forms of media to support specific program needs. Note: Your resume must demonstrate experience in these areas. GS-11: Your resume must demonstrate at least one year of specialized experience at or equivalent to the GS-09 grade level or pay band in the Federal service or equivalent experience in the private or public sector. Specialized experience must demonstrate the following: 1) Assisting in the planning and implementation of a multi-media advertising program; 2) Developing detailed plans, goals, and objectives for assigned work to assist in the development and management of several projects simultaneously; and 3) Demonstrating communication skills in both written and oral format to assist in presenting and conveying ideas to civilians, senior officials, and other personnel. Note: Your resume must demonstrate experience in these areas. Additional qualification information can be found from the following Office of Personnel Management web site: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/#url=List-by-Occupational-Series Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment.
You will serve as the Program Advertising Manager (PAM) within the U.S. Navy Recruiting Command’s Marketing and Advertising Department Operations Division.
You will review and evaluate advertising agency proposals by ensuring marketing objectives and strategies achieve Navy's recruiting and branding goals alignment within budget, advertising schedules, media plans, and strategic priorities.
You will construct long-term advertising objectives, strategies, and production budgets for a 12-month span to enhance the effectiveness of the program.
You will ensure short-term, day-to-day execution of all elements of the program including budgeting, planning, coordination, and analysis of advertising effectiveness and quality control.
You will maintain and track records on all projects including correspondence and reviewing RADs log; review packages, copies of copy/layout and art/ mechanical materials; a sample of the final product, and analysis of advertising results.
You will provide guidance to all department program managers with budgeting and contracting.
You will plan and manage the local advertising program and provide research and analysis support for the Marketing Department and field recruiting personnel.
You will establish plans and execute production schedules through liaison with advertising agency counterparts, Public Affairs offices and commands; liaison with the field will be phone/email and production shoots are in person