As the Digital Product Management Lead, Marketing, you will oversee strategic program roadmaps, development, launches, and marketing to gain maximum benefit from each product, as well as survey and analyze competitive industry landscapes to identify relative trends, threats, and opportunities to apply in strategy development and execution.
You will manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results.
You will execute the client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to client stakeholders.
You will develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units as well as provide input into strategic decisions affecting job family or function within the region or business.
You will manage client and competitor market research, assist in development of product innovation roadmap, and address fundamental trials of product commoditization to create an advanced set of solutions.
You will oversee all aspects of program lifecycle management including market demands, technology trends, and the competitive field.
Key Requirements
Operates independently to provide quality work
Has the ability to incorporate feedback into work and have a continuous improvement mindset
Has experience with taking an initial set of guidelines and proactively moving forward with a project
Gathers business requirements, identify needs, identify gaps and work with cross functional teams to solve issues
Enjoys leading others on project initiatives
Has the curiosity to learn and be able to jump in to help a team member
Collaborates well with internal teams, vendors and cross functional groups
Has experience in writing and developing business cases, pitch decks and case studies.