We are:

 

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities
span
ideation to execution: growth,
product
and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign,
content
and channel orchestration. With strong client relationships and deep industry
expertise
, we help our clients
operate
at the speed of life through the unlimited potential of imagination,
technology
and intelligence. Visit us at:

www.accenture.com/song

 

 

You are:

 

As a
B2B Strategy Director in Digital Marketing Strategy
,
this role will be focused on
crafting
integrated
marketing strategies and orchestrating plans that
build brand experiences and
drive
demand
for our clients
.
You’ll
champion and oversee a wide range of marketing activities across the funnel, including research,
web experience design,
brand strategy,
digital strategy,
marketing planning,
and
reporting.
 
 

 

Externally,
you’ll
help us grow long-term relationships with our clients, become a go-to marketing
consultant and
advisor, and lead
teams
to deliver successful work. Internally,
you’ll
inspire and mentor junior talent on the team as you help grow our
B2B
practice and capabilities.
You’ll
also collaborate and work
hand-in-hand
with others at Accenture as you
integrate
related business
activity
, particularly in creative
agency
services, marketing operations, media, and data and analytics.
 

We’re
looking
for strategists who
are seeking a
career opportunity to go
above and beyond
their current day-to-day.
You’re
someone
who wants to solve
complex

client challenges and can see the big picture for what the future
can and should
be, while being able to act upon
that vision
and drive the work forward
today
.
A
strategic thinker who loves to pull together disparate thoughts
,
ideas
, and activities
and bring them together in your own unique solution.
You love
the pitch
and are an amazing storyteller who inspires others
.
You must have an
entrepreneurial spirit and love to collaborate with others to build new things. You thrive in a fast-moving environment where
you can jump in, quickly figure things out,
roll up your sleeves
,
and
actively
push the boundaries.
 

 

The work:

 

Develop and champion
key B2B
marketing-led strategies and capabilities
such as
ABM, demand generation, lead profiling, lead scoring, and lead nurture
for our clients
 

Lead teams of
s
trategy,
UX and
c
reative resources in the
execution of
multi-channel

integrated campaigns
to drive customer acquisition, conversion, and retention
 

Gather and analyz
e
insights and data to
determine
the most valuable opportunities to improve
design

and/or campaign
performance
 

Build

trusted relationships with clients and colleagues
;
viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences 
 

Play an integral role within the practice to
create and
expand practice offerings 
 

Nurture and mentor junior talent to grow the
digital
marketing strategy practice