Opportunity
The Sr Media Manager is responsible for driving best-in-class media strategy and activation across Kohler’s portfolio of brands, including Kohler Hospitality, Kohler Canada, Ann Sacks, Klafs, Kallista, Kohler Ventures, and Industrial Castings. 
This role ensures media serves as a growth driver by aligning business objectives to media strategy, guiding activation across all paid channels, and championing innovation to strengthen Kohler’s competitive position. The Sr. Media Manager will serve as a key liaison between Kohler’s marketing teams and the company’s media agency of record (AOR), fostering seamless communication, collaboration, and integration to deliver impactful, data-driven media campaigns.
 
Specific Responsibilities
Strategic Leadership
Define the overarching paid media vision for Kohler Co. that aligns with corporate and brand objectives across all business units.Partner with senior leadership to translate business priorities into integrated media strategies spanning traditional, digital, and emerging platforms.Serve as an advisor to brand and business leaders on media’s role in driving awareness, engagement, consideration and ROI.
Partnership & Communication
Act as the primary point of contact between Kohler and its AOR, ensuring seamless coordination across campaigns and lines of business.Guide agency partners in developing and executing innovative, audience-first strategies rooted in data-driven insights.Partner closely with creative, brand, digital, analytics, and performance marketing teams to ensure campaigns are fully integrated and business outcomes are prioritized.
Operational & Financial Oversight
Oversee investment strategy and budget stewardship across brands, ensuring efficiency, value-add, and accountability.Establish clear KPIs and frameworks for measuring media effectiveness across awareness, consideration, and conversion.Provide regular reporting and insights to executive leadership, highlighting business impact, optimization opportunities, and forward-looking recommendations.
Innovation & Thought Leadership
Stay at the forefront of industry trends, AI applications, measurement evolution, and emerging platforms to guide Kohler’s paid media roadmap.Champion testing and learning agendas that position Kohler as a leader in media innovation.Foster a culture of continuous improvement and education within Kohler and with agency partners.     Promote “out of the box” thinking, driving innovation that challenges category norms and elevates brand impact.
Team Management
Provide strategic direction, support, and guidance to the team, fostering a positive, inclusive, and highly productive work environment.Develop and implement long-term plans for team growth and development, ensuring alignment with organizational objectives.Promote a culture of collaboration, continuous improvement, quality, and accountability.