Opportunity
Are you ready to turn
groundbreaking ideas into market-shaping realities? We’re looking for a dynamic
and strategic Product Marketing Manager to join our Transformative Innovation
Team—a group dedicated to redefining categories and creating new-to-world solutions.
In this high-impact role,
you’ll be the bridge between disruptive product concepts and market success,
crafting strategies that position innovations for early validation and
commercialization. You’ll combine deep consumer insights, bold business model
thinking, and creative go-to-market strategies to bring visionary ideas to
life.
TARGETS
Strategic
Marketing & Market Development
Define target consumer segments, value
propositions, and go-to-market strategies for disruptive product
innovations.Develop and validate demand hypotheses
through rapid consumer feedback loops and market experiments. Identify market white spaces and unmet
needs to inform pipeline development and opportunity sizing.
Concept
Communication & Storytelling
Craft compelling product narratives,
positioning statements, and innovation roadmaps tailored for internal
stakeholders, early customers, and partners.Build marketing tools and communication
frameworks that enable internal alignment and external validation.
Early
Commercial Strategy
Shape early-stage business cases,
pricing models, and channel strategies – ROI modeling.Lead competitive landscaping and trend
analysis for emerging categories and technologies.Partner with finance, R&D, and sales
to align innovation efforts with commercial feasibility and scalability.
Cross-functional
Leadership
Act as the marketing voice in
cross-functional “tiger teams” for breakthrough delivery projects.Partner with brand, R&D, insights,
design, and commercial teams to ensure innovation is anchored in consumer
and market truths.
Launch
Planning (Pre-Commercial Readiness)
Develop pre-commercial marketing plans,
pilots, and launch tests for concepts nearing scale readiness.Inform future brand and customer
acquisition strategies by gathering early market traction data.