Opportunity
The Senior Manager, eCommerce & Digital Shelf leads Kohler’s marketing strategy for digital commerce growth, governance, and capability acceleration across all digital channels — including owned sites, retailer partners, marketplaces, and connected commerce (such as Agentic & social selling). 
This role combines strategic leadership and operational excellence — driving measurable eCommerce growth today while building the systems, analytics, and capabilities needed for tomorrow’s success. 
The Senior Manager leads IMAP Policy Strategy, Authorized Seller and Marketplace Governance, and the optimization of brand presentation and sales performance in collaboration with Sales and strategic digital commerce partners. 
They also lead Kohler’s Digital Shelf Capability Roadmap and Test-to-Learn Framework, ensuring innovation, AI adoption, and analytics maturity continually advance Kohler’s competitive position. 
 
Primary Responsibilities: 
1. IMAP Policy Strategy & Authorized Seller Governance 
Lead Kohler’s IMAP Policy Strategy, setting standards and governance frameworks that protect brand equity, pricing integrity, and channel profitability. 
In partnership with Sales, oversee Authorized Seller and Marketplace Governance, ensuring a consistent, premium customer experience across all digital points of sale. Develop mechanisms to monitor and enforce authorized seller policies and marketplace controls. 
Collaborate cross-functionally with Legal, Sales, and Channel teams to ensure compliance, alignment, and transparency across seller partnerships. 
2. Strategic Seller & Sales Collaboration 
Partner closely with Sales leadership and strategic digital commerce partners (e.g., key retailers, marketplaces, and direct fulfillment accounts) to optimize the customer experience, drive conversion, and strengthen brand presentation. 
Lead joint planning and performance reviews with priority digital sellers, aligning on merchandising, promotions, and data sharing to improve sell-through and customer satisfaction in partnership with Sales. 
Act as the cross-functional conduit between external partners, Sales, IT, Marketing, and Category Strategy teams to ensure strategic alignment in digital channel execution. 
3. eCommerce Growth & Digital Shelf Leadership 
Lead an integrated eCommerce strategy across owned, retailer, and marketplace channels to drive profitable sales growth and brand differentiation by partnering with Sales, Category Management, and Supply Chain to optimize product availability, digital execution, and fulfillment efficiency across all routes to market.  
Define & test potential strategic enablers that improve visibility, discoverability, and conversion performance for Kohler’s digital portfolio driven by AI & product availability. 
4. Capability Acceleration & Innovation Leadership 
Own Kohler’s Digital Shelf Capability Roadmap, identifying tools, workflows, and partnerships to advance digital maturity. 
Lead the Digital Shelf Test-to-Learn Program, piloting and scaling innovations such as AI-driven content optimization, 3D/AR visualization, and agentic commerce. 
Partner with IT, Data, and Marketing Operations to ensure emerging capabilities are scalable and integrated into core workflows. 
Establish governance and adoption frameworks that ensure sustainable capability deployment. 
5. Team Leadership & Cross-Functional Enablement 
Lead and mentor a cross-functional team of specialists in AI enablement and product enablement. Foster alignment across Marketing, Sales, Supply Chain, and Category teams to accelerate execution and remove operational barriers. 
Build a high-performing culture focused on innovation, accountability, and continuous improvement.