Opportunity
Join us as PMR Manager-Retail and become the strategic force behind Kohler’s omni-channel pricing, promotion, assortment and trade vision. This role combines deep market intelligence with hands-on leadership across digital and physical retail environments. You’ll define future-proof PMR strategies, with profit goals, and act as a trusted advisor to Category and Sales leadership. With high visibility and ownership, this role offers a rare blend of analytical rigor and frontline influence over the company’s strategy and competitive positioning.
Roles and Responsibilities
Monitor competitor pricing and promotion vs Kohler: track competitive index, price and promotion changes / activity in the market, elasticities, market share evolution, market trends, etc.
Maintain comprehensive understanding of Kohler vs key competitors price x product architecture across main customers and categories
Regularly compare Kohler’s trade investment structures (e.g., promotional allowances, rebates) to industry standards and competitor practices to identify potential inefficiencies or opportunities for optimization
Identify list of recommend price, promo, assortment and / or trade actions that are expected to drive net sales and / or gross profit up.
Model scenarios on volume, revenue, and profitability before rollout
Track promo ROI and suggest improvements based on performance
Assess if promo created net new volume or cannibalized from other products or future sales
Conduct ROI analysis to generate insights and recommend improvements, establishing clear promotional guardrails for future activities
Provide regular updates on trade budget usage, ROI, and execution quality
Conduct ROI analyses to develop insights and recommendations that guide strategic trade investment and optimize resource allocation
Continuously evaluate trade guardrails adherence, eligible SKUs, and program rules to prevent misuse
Analyze past performance and gather insight to continuously understand the impact of past actions in the market place (compare expected impact with actual impact to improve models)
Analyze historical trade investment by category, customer, and program to identify opportunities for profitable growth
Use data and tools to simulate different trade investment allocation strategies based on expected returns
Partner with Category teams to align on PMR actions to be executed in the market, and expected impact on volumes, sales and profits
Partner with Category team to build pricing plans and NPS for in-store and online retail channels, with Channel marketing team to refine promo calendar and promo tactics, and with Retail team to improve impact of trade terms with customers
Work with Category and Sales to align pricing with customer and brand goals and set product guardrails
Provide pricing input for new product launches by leveraging competitive and market insights
Track revenue drivers (e.g., volume, price, discount) and provide regular updates to the rest of the Category and Sales teams
Share best practices and help develop pricing training materials