This position is located in the U.S. Department of Education (ED) Office of Federal Student Aid (FSA). The FSA is responsible for awarding billions of dollars in federal student aid funds. Our vision is to be the most trusted and reliable source of student financial aid, information, and services in the nation. Our core values include integrity, customer service, excellence, respect, stewardship, and teamwork.
Minimum Qualification Requirements You may meet the minimum qualifications for the GS-13, if you possess the specialize experience, education, or a combination of the two. Specialized Experience for the GS-13 One year of experience in either federal or non-federal service that is equivalent to at least a GS-12 performing two (2) out of three (3) of the following duties or work assignments: 1. Experience developing, deploying, and optimizing email campaigns. 2. Experience creating compelling, accurate, and personalized digital communications content. 3. Experience coordinating multi-faceted communications projects. EDUCATION (see EDUCATION SECTION of the vacancy announcement) Knowledge, Skills, and Abilities (KSAs) The quality of your experience will be measured by the extent to which you possess the following knowledge, skills and abilities (KSAs). You do not need to provide separate narrative responses to these KSAs, as they will be measured by your responses to the occupational questionnaire (you may preview the occupational questionnaire by clicking the link at the end of the Evaluations section of this vacancy announcement). 1. Skill in deploying, developing, and optimizing email campaigns. 2. Knowledge of project management and coordinating multi-faceted projects including communication to various stakeholders. 3. Knowledge of the principles, methods, practices and techniques of digital communication that enable the incumbent to provide technical advice on email and digital marketing campaigns. 4. Ability to apply a variety of techniques in gathering, analyzing and evaluating complex data from multiple sources to identify patterns and trends and develop appropriate recommendations. 5. Ability to implement A/B message testing and other methodologies to create and test web and email variations for optimal conversion results.
APPLICATION LIMIT: This vacancy announcement is limited to the first 200 applications received and will close at 11:59PM Eastern Time on the day that we receive the 200th application, or at 11:59PM Eastern Time on the listed closing date, whichever occurs first. We encourage you to read this entire vacancy announcement prior to submitting your application. As a DIGITAL COMMUNICATIONS SPECIALIST, GS-1001-13, you will be responsible for: • Developing automated, transactional, and ad-hoc email and text messaging campaigns. • Coordinating with cross-functional teams to validate customer segments, edit campaign content, and translate from English to Spanish. • Creating compelling, accurate, and personalized content aligned with FSA's vision and brand. • Analyzing campaign data and provides recommendations on areas for improvement • Conducting A/B testing of subject lines, content, formatting, and timing to optimize performance.