We Are:
NaviSite, part of Accenture, has evolved to become a trusted digital transformation partner for growing and established global brands. We provide global capabilities, customer-centric solutions, and flexible approaches that are specifically rightsized for the needs of mid-market and small enterprise customers. This team specializes in digital transformation and managed services with deep expertise in cloud, infrastructure and application services dedicated to assisting clients in building a strong digital core. With experience across multiple cloud providers, enterprise applications and digital technologies, Navisite serves clients in the health and industrial, life sciences, technology, consumer goods and retail industries. Given their customer-centric solutions and flexible approaches, this team is adept at scaling our services for clients seeking to modernize and build more agile, resilient, and scalable businesses. The Navisite team of more than 1,400 members globally joined Accenture in January 2024. As part of Accenture, you will be working with an ambitious, collaborative team more empowered than ever to help customers modernize their IT for the AI era.
You Are:
The Technology/Cloud Marketing Development Lead is responsible for developing and executing demand generation campaigns for Navisite's cloud and infrastructure professional and managed solutions, in alignment with the company's go-to-market strategy and partner ecosystem.
This role will report to the Market Development Senior Manager and work closely with the sales team, product marketing, digital marketing, and external agencies to create and execute integrated marketing programs that drive pipeline and revenue growth.
The Work:
Plan, execute, and measure demand generation campaigns for NaviSite's cloud and infrastructure professional and managed solutions, including email, webinars, content, events, content syndication, social media, and paid media programs.
Collaborate with the general NaviSite Part of Accenture sales team, product marketing, digital marketing, and external agencies to develop and optimize campaign messaging, targeting, and tactics. 
Manage the general demand generation budget and track campaign performance, ROI, and impact on sales pipeline and revenue as part of overall marketing and communications plan. 
Leverage marketing automation and CRM tools to create, execute, and report on campaigns. 
Build and maintain relationships with key partners and influencers within NaviSite, Accenture and partners to co-create and co-promote content and demand generation campaigns. 
Stay abreast of the latest trends, best practices, and innovations in marketing and demand generation. 
Supporting internal projects as assigned.
Collaborating with colleagues to grow product knowledge.
Travel may be required for this role. The amount of travel will vary from 0 to 10% depending on business need and client requirements.