Created at: March 09, 2026 00:07
Company: Accenture
Location: Atlanta, GA, 30301
Job Description:
Within Operations, we are growing our Digital Inside Sales (DIS) team. Our groundbreaking approach to sales brings clients the right combination of trusted technical sellers and innovative technology, powered by data and insights.
Sr. Ad Sales Representative – Direct Advertiser Account Manager
The Senior Account Manager is responsible for managing, retaining, and growing a portfolio of high-value advertising accounts across agency and/or direct advertiser relationships. This role combines consultative sales, account management, and digital campaign optimization to drive measurable business outcomes for partners across leading digital advertising platforms.
As a trusted advisor, the Senior Account Manager develops a deep understanding of partner business objectives and translates performance data into compelling insights and strategic recommendations. This role requires strong stakeholder management, fluency in digital marketing and advertising KPIs, and the ability to independently manage a high volume of active campaigns while delivering consistent revenue growth.
This position partners closely with internal sales, product, and operations teams, contributes to revenue forecasting and optimization, and provides mentorship and support to junior team members, helping foster a high-performing, collaborative sales culture.
Key Responsibilities
Manage direct advertiser relationships, serving as the primary point of contact and strategic advisor.
Own end-to-end account management, including onboarding, activation, performance optimization, and renewal expansion.
Conduct consultative discussions with advertisers to translate business objectives into effective digital advertising strategies.
Drive revenue growth by independently identifying and executing upsell and cross-sell opportunities.
Work with an agentic mindset to support the executive account manager in streaming lining team efficiently on an AM level.
Identify and own team initiates to support achievement of OKR’s for the current quarter.
Manage a high volume of new and existing digital advertising accounts, ensuring campaign performance and partner satisfaction.
Retain and grow revenue by identifying upsell, cross-sell, and activation opportunities within assigned accounts.
Gain a strong understanding of partner business goals and translate performance data into actionable insights and strategic recommendations.
Track, analyze, and report key advertising and business metrics including CPA, ROI, ROAS, CPC, and conversion performance.
Optimize and troubleshoot advertising campaigns to drive improved outcomes and long-term partner success.
Maintain accurate records of account activity, partner communications, and pipeline management in CRM systems.
Collaborate with internal stakeholders (Sales, Product, Operations, and Leadership) to align strategy, revenue forecasting, and continuous improvement initiatives.
Communicate product updates, beta programs, and feature enhancements internally and externally.
Consistently deliver against individual and team sales KPIs and performance targets.
Mentor and support peers and new team members, serving as a subject mat ter resource and point of escalation when needed.